The Charities Aid Foundation (CAF) wrote an insightful paper entitled ‘How to Connect with Donors: Essential Messages for Charities’ based on the findings of a survey, which asked the UK’s general public their opinions on how UK based charities should adapt to the recession. The paper discusses 4 main findings. The survey found that charities should:
- Show more responsiveness to changing times
- Sharpen processes to improve transparency and show impact (and partner with other charities where necessary)
- Use electronic communication to reach donors and,
- Diversify resources
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