The Charities Aid Foundation (CAF) wrote an insightful paper entitled ‘How to Connect with Donors: Essential Messages for Charities’ based on the findings of a survey, which asked the UK’s general public their opinions on how UK based charities should adapt to the recession. The paper discusses 4 main findings. The survey found that charities should:
- Show more responsiveness to changing times
- Sharpen processes to improve transparency and show impact (and partner with other charities where necessary)
- Use electronic communication to reach donors and,
- Diversify resources
The UK Government has just launched a data site with the help of Tim Berners Lee (Listen to a him speak about this via podcast), which provides the public with a wealth of information and statistics sourced from government archives. The site, data.gov.uk has 3 times the amount of data than that of the US data.gov site all of which is free to the public for reuse. You can also have a look at other public government data sites on the Guardian website. Developers can submit apps or visualisations for consideration and the public can submit ideas for data analysis. There is an informative list of FAQs for those of you who would like to use the data or would like to become more involved in the initiative. As government and other data visualization enthusiasts (See the interesting Information is Beautiful site) provide and use such data in creative ways, we urge data on charities to also be considered an important source to build a better understanding of the role these organisations play in promoting better social outcomes and strong communities.